So consider adapting this approach for make your newsletter more accessible and approachable. The Post is hardly the first media company to take this approach (Hello, Axios!) but I love how the format lends itself to employee communication. There’s a link to the full story as well as a “Read this story” button below each piece. Advocates say over-the-counter models could cost a fraction of that. Hearing aids can cost more than $5,000 on average per pair and aren’t usually covered by insurance.The FDA proposed new, long-awaited rules that would allow them to be sold over-the-counter.Hearing aids could be available without a prescription or exam by next fall. If you have added your customers and business contacts to your subscriber list without their express. Outline the benefits of staying subscribed. Tell readers what they’ll be getting and how often. Acknowledge that this is your first issue and that you appreciate your readers’ attention. For example, here’s a 54-word item about an FDA announcement: Write your introduction to your ideal client. The Post recently introduced a new e-newsletter called “The 7,” which promises readers they can “catch up quickly with a brief rundown of the seven most important and interesting stories delivered to your inbox.”Įach item in “The 7” is breathtakingly short and easily skimmable. The answer is clear: Steal this brilliant format from The Washington Post. Employees have less time than ever to spend on newsletter articles and intranet items-and it’s up to you to make content simple and convenient.īut in my conversations with communicators, they say they struggle with how to distill complicated topics into short content. I’ve been writing a lot lately about the need to reduce the length of internal communication content.
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